Nordstrom's 2026 holiday campaign, set to David Bowie's "Let's Dance" and choreographed by Emmy winner Nina McNeely, redefines holiday joy.
## Nordstrom Steps Into the Holidays with Bowie's "Let's Dance" and Nina McNeely's Vision
This holiday season, Nordstrom is turning up the volume and inviting everyone to dance with their captivating new campaign, "Let's Dance." Launched on November 2, 2026, the campaign is a vibrant departure from traditional holiday narratives, choosing instead to celebrate the spontaneous joy of connection through the timeless anthem of David Bowie's "Let's Dance." At the heart of this festive spectacle is the electrifying choreography of Emmy Award-winning artist Nina McNeely, transforming ordinary living rooms into dynamic dance floors.
The hero short film, a central piece of the campaign, beautifully encapsulates the spirit of the holidays: not just what's under the tree, but the invaluable moments of being together. It features young dancers Hunter Weimann and Kinley Cunningham, whose unexpected performance to Bowie's iconic track ignites a chain reaction, pulling guests into a house alive with music, laughter, and movement. This fresh approach, directed by Marie Schuller of RSA Films, aims to cut through the conventional holiday clichés, offering a relatable and exhilarating vision of festive togetherness.
Nina McNeely, known for her visceral, rebellious, and introspective style, brings her unique artistic flair to this mainstream campaign. Her impressive resume includes collaborations with global artists like Doja Cat, Björk, and Rihanna, as well as her acclaimed work on films such as Gaspar Noé's "Climax" and her Emmy-winning choreography for HBO's "The Idol." McNeely's expertise ensures that the dance sequences are not just visually stunning but deeply expressive, embodying the campaign's message of uninhibited joy.
Beyond the enchanting film, Nordstrom's holiday initiative extends into an exclusive "Bowie80" partnership with the David Bowie estate. This collaboration celebrates the enduring influence of the music and fashion icon in honor of what would have been his 80th birthday year, featuring immersive shop installations and limited-edition fashion collaborations. By intertwining Bowie's legendary artistry with contemporary dance and holiday cheer, Nordstrom crafts a campaign that is both nostalgic and forward-thinking, reminding us that the best gifts are often shared experiences and moments of pure, unadulterated fun.
This campaign is a powerful reminder that dance is a universal language, capable of transforming any space and bringing people together. If you're inspired to find your own rhythm, GoDance offers classes for every skill level, helping you discover the joy of movement.
The GoDance team crafts articles about dance, technique and inspiring stories from dancers.
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The choreography for Nordstrom's 2026 holiday campaign, "Let's Dance," was created by Emmy Award-winning choreographer Nina McNeely.
The campaign's theme celebrates the joy of unplanned moments and togetherness during the holidays, transforming a living room into an impromptu dance floor with David Bowie's iconic track "Let's Dance."
